What do I do?

With over five years of experience in social media management, I craft and execute strategies that transform a brand’s presence into dynamic, engaging digital experiences. I don’t just manage content, I build brand identities, shape narratives, and foster genuine community engagement.

I’ve worked with global brands such as American Tourister, Hartmann, and High Sierra, infusing personality into previously commercial spaces and driving cultural relevance. I understand that social media is more than just a marketing tool — it’s a brand’s digital storefront, its direct line to consumers, and a platform for telling compelling stories that drive both engagement and business growth.

As a Gen Z strategist and digital native, I bring an intuitive understanding of trends, platform evolution, and audience behavior. My approach blends data-driven insights with creativity, ensuring that brands don’t just keep up with the conversation but lead it.

Brand strategy is the long game. In a market where sales drive short-term wins, brand-building creates lasting impact. I specialize in shaping brand identities that go beyond the products a company sells, ensuring every touchpoint, from marketing campaigns to social media to e-commerce to in-store merchandising, tells a cohesive and compelling story.

I’ve led brand strategy and management for global names like American Tourister, Hartmann, and High Sierra, as well as mission-driven organizations like Sustainable Swaps. With each, I’ve helped define their unique positioning, ensuring consistent messaging and digital design that not only bring the brand to life but also resonate deeply with consumers.

A strong brand is built on purpose, on the why behind the company — its impact, and what sets it apart from competitors. I bring a fresh, young perspective to brand strategy, balancing creativity with a clear understanding of business objectives. I know what resonates with today’s consumers and the strategic steps needed to cultivate long-term brand affinity. My approach is meticulous, intentional, and designed to drive meaningful connections that stand the test of time.

I develop organic content for brands, blending creativity with strategy to craft social-first, short-form content that drives cultural relevance and reinforces brand identity. My approach is rooted in storytelling, ensuring that every piece of content resonates with its audience while serving a larger brand vision.

For the past year and a half, I have led social content marketing for Sustainable Swaps, producing several viral hits that have elevated the brand’s presence and expanded our community. At American Tourister, I have taken a hands-on, resourceful approach, creating high-quality internal content entirely on my own—just a girl with an iPhone and a vision—delivering work that stands out on a global stage. This adaptability and deep understanding of platform-specific content have allowed me to shape narratives that feel both polished and authentic.

I have extensive experience managing UGC and influencer campaigns, developing targeted briefs that result in ads that seamlessly blend with organic content while still driving performance. Whether leading large-scale content strategies or executing real-time creative ideas, I ensure that every piece of content fosters connection and engagement with our audience.

Community engagement is the foundation of strong brand affinity. It’s not enough for a brand to simply speak to its audience, it must build an environment where people feel heard, valued, and connected. A true community goes beyond passive followers; it consists of people who are deeply invested in a brand, choose its products over competitors, believe in its mission, and root for its success.

I have developed a comprehensive approach to community engagement that transforms audiences into thriving brand communities. Every engagement is an opportunity to create an emotional connection, and I have a deep understanding of how different actions—whether it’s a simple like, a thoughtful reply, or a personalized interaction—can elicit powerful responses.

Community engagement isn’t just a social media task; it’s a core pillar of both social media management and brand strategy. A brand’s digital presence should feel like a two-way conversation, where customers aren’t just consuming content but actively participating in the brand’s story. By cultivating this level of connection, I help brands not only grow but also sustain a passionate and dedicated following that translates into long-term success.